YOU CAN BE MATT DRUDGE!

That is, if you really want to. I sure don't.

To take on the network Goliaths, Drudge, who declined to be interviewed for this story, figured that all he needed was an e-mail address, a website, and a flashy persona. He cast himself as a fedora-wearing newshound working for the people, not the Man. His audience would double as his reporting staff: "Matt and I realized that every one of our readers was also a potential source," Knowles says. So Drudge amassed a vast network of independent sources.

Click here.

Thanks to J. Orlin Grabbe for the link.

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