MORE EVIDENCE THAT
MADISON AVENUE IS TAKING OVER
"METROSEXUALITY" CONCEPT

From The Economist:

This new target market is “metrosexual”, a term coined a few years ago to identify straight urban men who enjoy such things as shopping and using beauty products. It is sometimes described in lad mags as being “just gay enough” to get the babes.

Mr Beckham, says Ms Salzman, is a classic metrosexual. So too is Bill Clinton, she insists—especially as he has apologised and now carries Hillary's autobiographies for her to sign.

Ms Salzman has tested the market and concludes that 30-35% of young men in America have metrosexual tendencies: tell-tale signs include buying skin-care cream and fragrances. Also popular is having non-leg body hair removed, via a so-called “back, crack and sack” waxing. Celebrities such as Mr Beckham make it all right for straight men to do such odd things.

Click here.

Earlier posts on Real Art about "metrosexuals" here and here.

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