POLITICAL LINGUISTICS LESSON II

Courtesy of Eschaton, the Hullabaloo blog comments on yesterday's interview with UC Berkely linguistics professor George Lakoff:

Schwarzenegger’s campaign rested solely on his scripted action-hero persona. In fact, this may be the first election in which all pretense of substance was completely abandoned in favor of purely manufactured Hollywood symbolism. The “crisis” that precipitated the recall wasn’t real, the ensuing voter “anger” wasn’t real and the winning candidate wasn’t real. The entire narrative was scripted as a loose form reality TV show in which the drama was pushed and prodded by the “producers” even though the outcome wasn’t preordained. It was “real” in the same way that “Survivor” is real.

As Lakoff rightly points out, this stuff is important and the Democrats are just not getting with the program. The other side is doing it with a tremendous amount of sophistication and almost unlimited financial backing. California is the most populated state in the nation and if it can happen here, a Democratic state, it can happen nationally. In fact, in many ways, election 2000 was an early version.

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