Tuesday, November 30, 2004

The Great Indecency Hoax

A Liberty Forum post that breaks down the workings of the right-wing "morals" flak machine, courtesy of J. Orlin Grabbe:

But there's another, more insidious game being played as well. The F.C.C. and the family values crusaders alike are cooking their numbers. The first empirical evidence was provided this month by Jeff Jarvis, a former TV Guide critic turned blogger. He had the ingenious idea of filing a Freedom of Information Act request to see the actual viewer complaints that drove the F.C.C. to threaten Fox and its affiliates with the largest indecency fine to date - $1.2 million for the sins of a now-defunct reality program called "Married by America." Though the F.C.C. had cited 159 public complaints in its legal case against Fox, the documents obtained by Mr. Jarvis showed that there were actually only 90 complaints, written by 23 individuals. Of those 23, all but 2 were identical repetitions of a form letter posted by the Parents Television Council. In other words, the total of actual, discrete complaints about "Married by America" was 3.

Such letter-writing factories as the American Family Association's OneMillionMoms.com also exaggerate their clout in intimidating advertisers. They brag, for instance, that the retail chain Lowe's dropped its commercials on "Desperate Housewives" in response to their protests. But Lowe's was not an advertiser on the show; the advertiser who actually bought the commercial was Whirlpool, which plugged Lowe's as a retail outlet for its products under a co-branding arrangement. Another advertiser that the family-values mafia takes credit for chasing away, Tyson Foods, had only bought in for one episode of "Desperate Housewives" in the first place. It had long since been replaced by such Fortune 500 advertisers as Ford and McDonald's, each clamoring to pay three times as much for a 30-second spot ($450,000) as those early advertisers who bought time before the show had its debut and became an instant smash.

Click here for the rest.

This makes a lot of sense. I don't really know anybody, Christian or athiest, who has had anything to say about the so-called rash of indecency on radio and television--virtually everything I've heard about the issue comes from the news media. It appears that this crisis has been made up in it's entirety, which is no surprise at all.

Like I said nearly a year ago about Janet Jackson, who really cares?

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