Thursday, June 30, 2005

NIKE APOLOGIZES FOR
RIPPING OFF MINOR THREAT

From Nike's website courtesy of my buddy Matt:

Nike Skateboarding sincerely apologizes for the creation of a tour poster inspired by Minor Threat's album cover. Despite rumors being circulated, Wieden & Kennedy and Odopod had nothing to do with the creation of this tour poster and should not be held accountable. To set the record straight, Nike Skateboarding's "Major Threat" Tour poster was designed, executed, and promoted by skateboarders, for skateboarders. All of the Nike employees responsible for the creation of the tour flyer are fans of both Minor Threat and Dischord records and have nothing but respect for both.

Click here for the rest.

Well, it sounds like somebody in their PR department decided that pissing off a key demographic group was not as good of an idea as it originally appeared to be. It's nice of Nike to back down like this, but just remember that this has nothing to do with ethics: this is a business decision, and if they decided that there was more money to be made by stealing from people who can't defend themselves, they'd do it in a heartbeat. I suppose this is a small victory, but I'm still annoyed that they even tried this stunt in the first place.

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